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Websites that Sell: In a down economy, sites, more than ever, need to provide users with a pleasant experience while maximizing sales. For designers, marketers, managers, and small business owners--anyone involved in websites that must attract and hold visitor's interest, then close the deal. Non-profits: You are selling yourselves and your cause: This course is designed for you, too.
Interaction Design: Go from zero to interaction designer in just days. Whether you are in engineering or user-experience, whether you are an individual contributor or manager, join me for this in-depth course at our:
User Experience Conference Website: Read all about it! A wide breadth of courses and networking opportunities that will put you and your company at the leading edge of the web design curve
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July 2010
Top 10 Reasons the New Google News Sucks |
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In 2002, the original Google News team worked out exactly how aggregated news should be presented. Millions of people fell in love with the clean, clear, efficient design. It was a classic. Then, a new group just had to change it... |
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May 2010
Apple & the Dark Cloud of Censorship |
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Apple has always seen itself and has always been a force for good. Now, its own success threatens that. Apple's clumsy attempts at censorship has put the company in a box. Here's at least one graceful way out... |
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April 2010
Mac & the iPad, History Repeats Itself |
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Steve Jobs has a tried-and-true formula for producing exciting, innovative products that open up new markets. He not only used it for producing the iPhone and iPad, he was already using it back in the early 1980s with the invention of the Macintosh computer. Here's his secret... |
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November 2009
How to Achieve Painless Registration |
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If your goal it to drive away new visitors and eliminate profits, registration is the way to go. However, though most of us try our best to avoid it already, sometimes we can't. Here are some tricks to eliminate registration entirely and, when that won't work, to make it seem so desirable and reduce it to such a simple process that people will actually register. |
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October 2009
Restoring Spring to the iPhone/iPod Touch Springboard |
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The Springboard (Desktop) on the iPhone is great if you have perhaps 30 apps. It begins to show signs of distress at 60, and it absolutely tops out at 180. This does not compare favorably with the 85,000+ apps already released for the iPhone. People's phones are filled up, and they are ceasing to buy. That's bad news for all. Here's Tog's solution... |
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Summer 2009
Bento Schmento |
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Bento is FileMaker's attempt to fix the interface of Apple's core applications. Talk about the tail wagging the dog! True enough, it's a beautiful tail, but it's only serving to make the aging dog look just that much more mangy. Time for a radical change... |
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May 2009
Inclusive Design, Part 2 |
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In Part 1, I tried to convinced you to do inclusive design. Now, here's how to do it, or at least how to get started, along with some case studies of projects both successful and unsuccessful. These case studies help illuminate pitfalls to avoid and will also give you some good material to help sell your companies on embracing this new, profitable way to approach accessibility. |
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April 2009
Inclusive Design, Part 1 |
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For years, we've had a small, dedicated group of accessibility specialists working in isolation to develop targeted solutions exclusively for people with profound disabilities. That effort is now giving way to inclusive design, an approach that makes life better not only for those with profound disabilities, but for everyone.
Part 1 looks at some surprising facts on disability you might find personally disturbing. |
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| What should I read next? |
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You will find a wealth of material here, from more than 75 columns on human-computer interaction design to articles on travel and even favorite quick recipes. No other website gives you both hard-hitting critiques of the lastest consumer electronics plus a recipe for a no-fail apricot soufflé. You can dedide whether that's a good thing. |
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- Previous Columns & Papers
The collected works of asktog.com
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- Resources
Offsite resources invaluable whether you are just learning, are a design professional, or are seeking the services of design and testing professionals.
- Starfire
Sun Microsystem's Starfire project predicted the World Wide Web.
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Bruce Tognazzini is a recognized leader in human/computer interaction design. As Chief Designer at Healtheon/WebMD, he helped establish WebMD as the premiere healthcare website. Before that, he was Distinguished Engineer for Strategic Technology at Sun where he led the Starfire Project that predicted the rise of the World Wide Web. During his 14 years at Apple Computer, he founded the Apple Human Interface Group and acted as Apple's Human Interface Evangelist. He has rejoined his long-time colleagues as a principal of the Nielsen Norman Group.
See About Bruce Tognazzini for more information.
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